A blockchain platform for transparency and provenance
The Everledger platform allows all stakeholders along the supply chain to see the lifetime story of an asset — from origin to sustainability metrics — by tracking ownership of its digital identity on a private blockchain. This makes supply chain information easier to verify and demonstrates product claims as a secure, unalterable record.
Brands that offer transparency into the positive effects of their sourcing practices better connect with the customers of the future. Everledger helps to surface these insights for greater supply chain visibility, and an authentic back-story for consumers to access via smartphone interaction with any garment.
Blockchain-backed product authentication
Logging the benefits of blockchain fashion sustainability and traceability
Transparency for the fashion industry is no quick fix. If one imagines the sheer number of different connections and stakeholders involved in sourcing materials, shipping them to site, manufacturing, retailing, packaging and marketing – it’s no great shock to learn that an item’s environmental and social footprint is immense. In truth, many brands only have line of sight to those closest to them in the supply chain – not the other numerous links in the chain – meaning that influence and also accuracy around provenance is a monumental challenge.
How fashion brands are taking advantage of blockchain apparel
The narrative around fast fashion – associated with opaque supply chains, unsustainable sourcing, high water usage and global transportation – has tarnished the whole industry. Brands feel compelled to put distance between themselves and the ‘bad apples’, by demonstrating that their raw materials, and especially products such as animal skin, are fully traceable to sustainable and high-welfare sources.