Case Studies


JD.com and GIA Case Study

The rise of online shopping is of key importance in the Chinese market, where digitally-savvy millennials account for 68% of diamond sales compared to only 45% worldwide.

GIA

Tracing the characteristics of a diamond has always been a challenge for the industry. That’s why leading independent diamond grading authority Gemological Institute of America (GIA) has done since 1931.

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