How Blockchain Will Bridge Consumption To Consciousness In The Jewelry Industry
As the diamond industry re-emerges from the Covid-19 shutdown, Everledger CEO Leanne Kemp urges business leaders to widen their perspective on what really matters to consumers. The diamond industry was reeling, even before Covid-19 hit it with an uppercut. In India, for example, where the vast majority of stones are cut and polished, many manufac
Luxury e-commerce: has the pandemic stretched the elastic band too far?
Louise Mercer, Chief Experience Officer at Everledger, argues that new retail behaviours from the last 12 months won’t be unlearned in the luxury goods market. This rapid evolution pushes the need for digital provenance up the agenda.
Merino wool: using blockchain to track Australia’s ‘miracle fibre’
Peter Hughes, Head of Australia & New Zealand at Everledger, explains how a not-for-profit body for the Australian wool industry will use the Everledger Platform to create new sources of value for wool farmers, manufacturers and retailers.
Everledger and MCQ: bringing the future of fashion forward
On the launch of the new MCQ brand, Everledger’s Calogero Scibetta shares his excitement as a collaborator on the revolutionary brand. By internalising technology, MCQ is changing the customer experience and walking the walk on sustainability.
Blockchain luxury goods: helping to improve trust and sustainability
The Global Brand Counterfeiting Report has recently estimated losses of nearly $100bn, demonstrating the growing extent of counterfeiting in luxury goods.
Blockchain Asset Tracking
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
The Benefits of Asset Tracking Software
Founded in London in 2015, Everledger has quickly grown into a global digital transparency company. Evgeny Gokhberg, head of commercials, gives the back story.