Louise Mercer, Chief Experience Officer at Everledger, argues that new retail behaviours from the last 12 months won’t be unlearned in the luxury goods market. This rapid evolution pushes the need for digital provenance up the agenda.
Everledger’s Amy Cooper-Curtis talks to the people behind Fred Meyer Jewelers’s Rock Solid Diamonds brand about the importance of differentiation, as the industry seeks to rebound from the disruption of COVID-19.
Everledger’s Head of Sustainability Carrie George asks whether the application of OECD Due Diligence in the diamond industry can help raise standards all along the pipeline, in response to growing consumer expectations for ethical sourcing.
Gemstone track and trace methodologies, of which blockchain-enabled gemstones form a significant improvement to foster more transparency, are becoming central to any supply chain required to provide evidence of its responsible business practices.
Tom Murphy, Everledger’s head of product, discusses the latest features of the Everledger Platform, which will support demand generation, sustainability and compliance for diamond retailers and manufacturers.
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
Transparency remains a challenge for the diamond industry, especially diamond provenance. It can still be extremely difficult to verify diamond provenance, or in other words, the origin, characteristics, materials, quality, chain of ownership and sustainability practices of any given stone and suppliers.
Find out how a pioneering blockchain solution seeks to help the diamond industry in offsetting its carbon footprint. For the first time, emissions data from the diamond industry will be used to offset carbon footprint via blockchain technology.
Founded in London in 2015, Everledger has quickly grown into a global digital transparency company. Evgeny Gokhberg, head of commercials, gives the back story.