Everledger’s Amy Cooper-Curtis talks to the people behind Fred Meyer Jewelers’s Rock Solid Diamonds brand about the importance of differentiation, as the industry seeks to rebound from the disruption of COVID-19.
Miranda Simmiss, product specialist and gemologist at Everledger, explains how provenance tracking is empowering female gemstone miners in Africa to gain a fairer deal.
Wine counterfeiting is nothing new. Throughout human history, wine vessels have been forged, spiked, relabelled and watered down, despite the close attention of growers and collectors.
In recent years, technology firms have come under attack from customers, the media and governments for not doing enough to safeguard privacy and shut down cyberattacks.
The Global Brand Counterfeiting Report has recently estimated losses of nearly $100bn, demonstrating the growing extent of counterfeiting in luxury goods.
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
Transparency remains a challenge for the diamond industry, especially diamond provenance. It can still be extremely difficult to verify diamond provenance, or in other words, the origin, characteristics, materials, quality, chain of ownership and sustainability practices of any given stone and suppliers.
Find out how a pioneering blockchain solution seeks to help the diamond industry in offsetting its carbon footprint. For the first time, emissions data from the diamond industry will be used to offset carbon footprint via blockchain technology.