Everledger’s Amy Cooper-Curtis talks to the people behind Fred Meyer Jewelers’s Rock Solid Diamonds brand about the importance of differentiation, as the industry seeks to rebound from the disruption of COVID-19.
Miranda Simmiss, product specialist and gemologist at Everledger, explains how provenance tracking is empowering female gemstone miners in Africa to gain a fairer deal.
Gemstone track and trace methodologies, of which blockchain-enabled gemstones form a significant improvement to foster more transparency, are becoming central to any supply chain required to provide evidence of its responsible business practices.
Founded in London in 2015, Everledger has quickly grown into a global digital transparency company. Evgeny Gokhberg, head of commercials, gives the back story.
The diamond industry has reached a broad consensus that greater transparency is the right thing to do, with blockchain diamond tracking one of the key ways to achieving that end.
In an era of big business and rapidly-advancing technology, it might surprise you to learn that 80-90%...