How fashion brands are taking advantage of blockchain apparel
The fast-growing consumer desire for sustainable clothing is increasing demand for blockchain apparel solutions that allow brands to communicate traceability and ethical sourcing. The luxury apparel industry is adapting to three key challenges. Firstly, there is the rapid growth of counterfeiting, which has grown into a global and highly-sophisticate
Luxury e-commerce: has the pandemic stretched the elastic band too far?
Louise Mercer, Chief Experience Officer at Everledger, argues that new retail behaviours from the last 12 months won’t be unlearned in the luxury goods market. This rapid evolution pushes the need for digital provenance up the agenda.
Merino wool: using blockchain to track Australia’s ‘miracle fibre’
Peter Hughes, Head of Australia & New Zealand at Everledger, explains how a not-for-profit body for the Australian wool industry will use the Everledger Platform to create new sources of value for wool farmers, manufacturers and retailers.
Everledger and MCQ: bringing the future of fashion forward
On the launch of the new MCQ brand, Everledger’s Calogero Scibetta shares his excitement as a collaborator on the revolutionary brand. By internalising technology, MCQ is changing the customer experience and walking the walk on sustainability.
Blockchain luxury goods: helping to improve trust and sustainability
The Global Brand Counterfeiting Report has recently estimated losses of nearly $100bn, demonstrating the growing extent of counterfeiting in luxury goods.
Blockchain Asset Tracking
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
