Tom Murphy, Everledger’s head of product, discusses the latest features of the Everledger Platform, which will support demand generation, sustainability and compliance for diamond retailers and manufacturers.
Wine counterfeiting is nothing new. Throughout human history, wine vessels have been forged, spiked, relabelled and watered down, despite the close attention of growers and collectors.
In recent years, technology firms have come under attack from customers, the media and governments for not doing enough to safeguard privacy and shut down cyberattacks.
Car manufacturers – and governments too – have set their sights on 2035 and the end of fossil fuel mobility, thus emphasising the swap for better battery life cycle management.
The Global Brand Counterfeiting Report has recently estimated losses of nearly $100bn, demonstrating the growing extent of counterfeiting in luxury goods.
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
Transparency remains a challenge for the diamond industry, especially diamond provenance. It can still be extremely difficult to verify diamond provenance, or in other words, the origin, characteristics, materials, quality, chain of ownership and sustainability practices of any given stone and suppliers.
Find out how a pioneering blockchain solution seeks to help the diamond industry in offsetting its carbon footprint. For the first time, emissions data from the diamond industry will be used to offset carbon footprint via blockchain technology.
Founded in London in 2015, Everledger has quickly grown into a global digital transparency company. Evgeny Gokhberg, head of commercials, gives the back story.