Everledger and MCQ: bringing the future of fashion forward
On the launch of the new MCQ brand, Everledger’s Calogero Scibetta shares his excitement as a collaborator on the revolutionary brand. By internalising technology, MCQ is changing the customer experience and walking the walk on sustainability.
“Blockchain is an emotionally-connecting sales tool”
Everledger’s Amy Cooper-Curtis talks to the people behind Fred Meyer Jewelers’s Rock Solid Diamonds brand about the importance of differentiation, as the industry seeks to rebound from the disruption of COVID-19.
Engagement is the dynamo for co-evolution
Industry disruption relies on building bridges, rather than burning them, says Everledger CEO Leanne Kemp, as she recalls a few home truths from her upbringing in rural Queensland.
Artisanal gemstone mining: blockchain reveals the force of storytelling
Miranda Simmiss, product specialist and gemologist at Everledger, explains how provenance tracking is empowering female gemstone miners in Africa to gain a fairer deal.
Can blockchain wine help put a cork on forgery?
Wine counterfeiting is nothing new. Throughout human history, wine vessels have been forged, spiked, relabelled and watered down, despite the close attention of growers and collectors.
As a provenance blockchain company, we must take a stand
In recent years, technology firms have come under attack from customers, the media and governments for not doing enough to safeguard privacy and shut down cyberattacks.
Blockchain luxury goods: helping to improve trust and sustainability
The Global Brand Counterfeiting Report has recently estimated losses of nearly $100bn, demonstrating the growing extent of counterfeiting in luxury goods.
Blockchain Asset Tracking
In the mid 2010s, blockchain broke free of its tag as a cryptocurrency technology. New applications have demonstrated the wider ability of blockchain to disrupt supply chains where there is a need for increased efficiency, transparency and interoperability across supply chains and where opaqueness has led to concentration of control.
Diamond provenance at every link of the value chain
Transparency remains a challenge for the diamond industry, especially diamond provenance. It can still be extremely difficult to verify diamond provenance, or in other words, the origin, characteristics, materials, quality, chain of ownership and sustainability practices of any given stone and suppliers.
Climate-conscious tech can mobilise diamond sustainability
Find out how a pioneering blockchain solution seeks to help the diamond industry in offsetting its carbon footprint. For the first time, emissions data from the diamond industry will be used to offset carbon footprint via blockchain technology.
